Mission is “what” we do…Values are “how” we do…Vision is “why” we do… I have being quoting vision as “what success looks like”…and this is
Mission is “what” we do…Values are “how” we do…Vision is “why” we do… I have being quoting vision as “what success looks like”…and this is

“’Resilience’ describes the importance of having a compelling vision and working together to serve customers and create a profitably growing company. Thank you, David, for telling the Ford story!”
– Alan Mulally, President and CEO, Ford Motor Company