Defining Statement

A while back I attended an all-day presentation titled “Grow Your Business”. The speaker arrived here from Minneapolis with many helpful reminders as to the various disciplines and tools that can make or break any business. One of the key statements he made was this: “No one in business fails or quits due to lack of Commitment or Conviction, but rather due to a lack of Clarity, Congruency and Consistency.”

At first I felt I should argue that a lack of commitment can bring failure, but as I looked around the room, I doubted that anyone in the audience would demonstrate this within their business life, so I let it go. The speaker went on to say that the most important tool available to anyone in business, for the purposes of achieving communications, marketing and promotions impact, is the “defining statement”. Ok…now I am really listening, I even leaned forward in my seat; this is starting to resonate with passion, purpose…and calibration! I knew that this would ultimately be similar to the exercise of developing a “13-second elevator speech”, but something about the title “defining statement” was intriguing to me.

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